8 Retailers With Outstanding Blogs

Mr. Assurer describes itself since the “premier global on-line retail destination for men’s style” instructions meaning they market men’s clothing from high fashion brand names.

There are a ton of companies achieving this – which include the brands by themselves – how could Mr. Porter so effective? Simply because associated with their intense concentrate on editorial information on men’s fashion & lifestyle that will perfectly complements the products.

That’s correct – blogging is usually not just for women. Men are merely as good involving a market to blog for.

Why is actually Exceptional

Mr. Porter’s blog

The Record is the ultimate men’s style supply. Remember J. Peterman’s outlandish product explanations from Seinfeld? This specific is the approach that Mr. Avoir has taken instructions albeit in some sort of good way — that has presented them such good results. Once a week, they submit their lists involving the top trends – a current write-up went into fantastic detail about “Bold Knits” and how men like Kurt Cobain and Robert Redford wore these people impeccably.

They also write lifestyle content aimed directly with their target market. Are convinced of the younger affluent male shopper: He’s not just thinking of fashion yet also of which exotic destination to travel to next and possibly regarding getting married instructions since several do about a certain time. The Journal will go into the head of those shoppers together with articles about these types of topics authored by typically the target market themselves.

2. Allstate

Although it is not a typical “blog”, Allstate’s Teen Drivers Program on their website is a great cause of data and activity for teen drivers – and their mother and father – who are usually about to get their own license. They provide beneficial videos and game titles for teens in order to help them find out how to travel, while at the same time supplying helpful information to overly-anxious parents – think of it as Shrek in the form of an insurance website.

Exactly why it’s Exceptional

Allstate provides content of which targets customers at precisely the right period – whenever they will certainly be getting their license for typically the first time and will also be needing insurance. As soon as they feel the zest of obtaining that license are going to very inclined to consider Allstate because the spot to find insurance from : after all, they helped them gain access to the car that they are now insuring.

The content : specifically the game titles – that they may providing is enjoyable! Teenagers don’t desire to read one more textbook on exactly how to drive, so providing an fun game for them to study from is the particular perfect way in order to get them interested.

3. Bluefly

Bluefly has a very few blogs that discussion about the usual vogue news – although their BlueTube station is truly unique & exceptional articles.

Perhaps you have wanted to be able to look into the closets of your favorite Television actors? BlueTube gives you immediate access to their closets – providing you an intimate look into their particular life.

Why it can Excellent

It’s individual and intimate. With regard to fashion enthusiasts the particular closet is their own sanctuary – in addition to getting immediate access in order to trendsetter’s closets is like getting invited to the cool kid’s house. If you can give you a customers an inside look at a person whose opinion they will value highly, they are going to eat it upward.

4. Anthropologie

Éthologie has a beautifully constructed business line that amounts from clothing to be able to furniture – generating a complete way of life brand. It’s blog page – the JOURNAL – includes rich articles about designers, locations and items that ooze quality and beauty.

Exactly why It’s Extraordinary

The articles always consist of high quality written content about little-known issues of interest. Reading through Anthropologie’s blog makes you feel as if you have an inside check into a company new world you’ve got a knew about just before. brightine.com -up about the founders of Nashville-based Imogene + Willie present you an in-depth look at typically the as well as care of which goes into almost all of their pieces besides making you tumble in love along with them. It provides you an appreciation for fine workmanship – the sort of quality sold by Sociologie.

5. Walmart

Previous year Walmart employed a young fashionista named Shauna Callier to start out Penny Fashionable – a blog site for fashion-conscious females on a tight budget. The blog site details how you will seem stylish without having to shell out some sort of ton of cash – even going as much as comparing pricey items to similar – but much less costly ones.

Why is actually Exceptional

They can be carrying out the perfect thing for their manufacturer – and a thing that is crucial for most of their customers — which is appearing that their inexpensive clothing items may be fashionable. While not every piece of clothing is by Walmart (which is smart), they just about all put shoppers into the mindset that cheap is good (and no one is cheaper than Walmart! ).


DKNY is a social media powerhouse. From this past year’s Fashion 2. 0 Awards they required home the honours for Best Tweet account and Ideal Blog – both of that are delivered to us with the DKNY PR Girl, “Your well-placed origin bringing you behind-the-scenes scoop from interior Donna Karan Brand new York & DKNY and my existence as being a PR woman moving into NY. inch It’s basically the reality Tv series within text/image form.

Exactly why it’s Outstanding

Intended for anyone with a new slight interest inside of fashion, the manufacturer PUBLIC RELATIONS Girl is recognized as typically the one who qualified prospects the crazy life-style of hobnobbing with celebrities and red carpets while jet-setting around the world (or something like that). The combined Twitter & Tumblr in the DKNY PAGE RANK Girl keeps an individual hooked with regular real-time updates of this lifestyle instructions to any man or woman interested in typically the fashion world — this is like having exclusive access in order to the largest events inside fashion.